Working towards "no unused stuff" in the clothing industry, with the aid of big data, algorithms and customer rewards.

John Atcheson is Co-Founder/CEO of Stuffstr, a mission-driven startup dedicated to reducing waste by maximising the lifetime value of goods. Stuffstr is a long-standing member of the Ellen MacArthur Foundation’s Circular Economy 100, and conducted the first pilot of their groundbreaking instant buy-back service in cooperation with John Lewis & Partners in 2018. Prior to Stuffstr, John helped to launch Getaround, a pioneering leader in peer-to-peer car sharing, and served as Founder/CEO of several media-related startups, including MusicNet, the first interactive music service. John has also served as board chair of Sightline Institute, a leading sustainability think-tank based in Seattle